Add a work
Photo, title, year, dimensions, materials, price and currency. No harder than an Instagram post — except it lands in real fields, not in a caption.
01
Artwork catalogue
The core of everything. A work entered once then appears on its own on the site, in the shop, in the portfolio PDF, on the certificate, on the invoice and in the newsletter — you never type the same data twice.
Bulk upload
Drop in a batch of photos and the rows are created for you to fill in. Titles come from filenames when the filenames mean something.
Folders and bulk editing
Works sit in folders, the way they do on your computer. Select a dozen and change their series, medium, status or price in one move.
Eight statuses
Available, reserved, sold, commissioned, not for sale, in progress, on exhibition, archived. The catalogue stops being one undifferentiated pile.
Three visibility levels
Visible, hidden, link only. The last one is for showing a work to one particular person without publishing it to the world.
Photo and video
Several images and videos per work, cropping, a chosen cover, a separate photo for documents. HEIC straight from an iPhone is read correctly.
Price on request
You can offer a work without publishing its price — or keep the figure for yourself and show "on request" instead.
View on a wall
The buyer sees the canvas in a room at true scale — three interiors, correct orientation, eye level. The question "how big is it really" answers itself.
Tags and private selections
Tag a group of works and send a curator a link to that selection, closed behind a password.
Repricing in bulk
Raise a whole series by 15% — with a preview before it applies and thirty days to undo it.
02
Documents behind a work
What separates a professional practice from an account full of pictures: a work has a number, a chain of owners and a paper trail of its price. All of it is assembled from what is already in the catalogue.
Certificate of authenticity
A PDF with a catalogue number, the certified fields and a verification link. The verification page shows exactly what was certified and whether the certificate has been revoked.
Certificate registry
Every certificate you have issued in one list: to whom, when, for which work, which edition. Batch generation for a whole series.
Editions and catalogue numbers
For prints and editioned work — a separate certificate per copy, numbered within the edition.
Artwork passport
One document holding everything about a work: technical data, exhibition history, publications, sale.
Provenance
Owners, exhibitions and publications in chronological order. The kind of record you cannot reconstruct later if you do not start it now.
Invoices
An invoice for the buyer, built from your details and the work's data. Formats for Ukraine, Poland and international sales, localised into German and French.
Contracts
Templates for a sale, for consignment to a gallery and for commissioned work. Filled in from data you already have.
Press kit
A ZIP for a curator or a journalist: biography, statement, a selection of works at print quality, press coverage.
We do not claim the certificate is "impossible to forge" — there is no digital signature in it. It does something else: it records exactly what you certified and when, and gives the buyer a link to check that against.
03
Site and domain
A site you do not have to maintain. You choose how it looks, then you simply keep the catalogue up to date and the site follows.
Seven templates
From a restrained portfolio to a museum-after-hours mood to a shop front. Each with its own styling variants.
Try before you switch
The design gallery shows your own site in every theme, with your own works. What you tried is kept as history.
Three display modes
One continuous gallery, a single page with sections, or separate pages — depending on whether your practice reads in series.
Your own look
Logo, favicon, banner, covers. On higher plans, your own colours and typefaces.
Menus and pages
Your own header and footer menu structure, plus free-form pages built from blocks: text, image, video, gallery, form.
Your own domain
Buy one inside the dashboard or connect the one you have. DNS and SSL configure themselves. An annual Pro subscription includes a domain.
Findability
Meta tags, alt text, sitemap, structured data and language alternates are filled in without you. This is not a promise of traffic — it is that your text is read by Google and by AI search, unlike a post in a feed.
Mobile and PWA
The site behaves correctly inside the in-app browsers of Instagram and Facebook — which is where your link is most often opened.
04
Projects and series
Works are a list. Projects are how a practice reads from outside: what you have been doing for three years, and why these canvases belong together.
Projects
Cover, concept, dates, city, video, a selection of works. Its own page at its own URL, so you can link to a single project.
Project types
Solo show, group show, residency, publication. Your own types and type groups when the standard ones are not enough.
Series
Works from one cycle stay together on the site, in the catalogue and in print.
Mediums and their groups
Painting, works on paper, sculpture, digital — with your own names and a group description that becomes a page of its own.
Exhibitions and locations
Where and when works were shown, with photographs of the space. That record then feeds the CV and the provenance by itself.
05
Selling
A shop, not a business card. Every site has a cart and a checkout — money from direct sales goes straight to you, the platform takes no cut.
Your own payment keys
Connect your own Stripe, PayPal or Monobank — the payment lands in your account and we are not an intermediary. That is where the 0% comes from.
Checkout
Address → shipping → payment → confirmation. A buyer can order without creating an account.
Shipping
Zones and methods on your terms, Nova Poshta integration, free shipping above a threshold you set.
Orders
Statuses, bulk fulfilment, export, payment checks, cancellation. Buyers are emailed automatically in their own language.
Buyer account
Your client gets their own login: orders, favourites, the conversation with you. Coming back for a second work is easier than the first.
Promo codes
Discounts on works and on events, limited by date and by number of uses.
Fiscal receipts for Ukraine
PRRO receipts through Checkbox for both sales and subscriptions — without which a sale from Ukraine is formally incomplete.
Gift certificates
A certificate for an amount that can be bought and given, with a code and an expiry date.
06
Biography, CV, texts
The hardest part for most artists. Here it happens as a conversation rather than as an empty box labelled "tell us about yourself".
An interview, not a form
The system asks, you answer by typing or by speaking — out comes a biography written from your own facts. Nothing is invented on your behalf.
Three versions of the bio
Short for a caption, medium for the site, long for an application. All three are kept at once, so nothing has to be rewritten each time.
Artist statement
A separate text about your approach, which nearly every residency and grant application asks for.
Career milestones
Exhibitions, education, awards, publications with dates and cities. They assemble themselves into a CV as a PDF.
Rewrite a text
You set tone, length and register, and get a version you can accept or reject.
Press
A page of publications about you. On the top plan, an automatic search for mentions of your name, including indirect ones.
The story behind one work
A separate interview about a single piece: what it is, where it came from, why it looks like this. The best thing you can put under a photograph.
Many people say that gathering a practice in one place changes how they see it: the links between projects become visible, and so do changes you miss while working. It is a side effect, but by the feedback not a small one.
07
Seven languages
What gets translated is not the interface but your content: titles, descriptions, materials, biography, pages, blog. Ukrainian, English, German, French, Polish, Italian, Spanish.
Translation workbench
One page showing every text in every language at once — what is translated, what is empty, what has gone stale. Editable there, line by line.
Fill the gaps in one move
Empty fields can be filled automatically and edited afterwards. Existing translations are never overwritten in the process.
The reader's language
Public pages are served in the visitor's language, with correct language alternates for search.
Mail in the right language
The buyer is written to in their language and you in yours, whatever the enquiry came in as.
Limit by plan
How many languages stay active depends on the plan, so you are not paying for what you do not use.
08
Audience and mail
The people who have already asked about your work are a list, not a memory. Here that list is kept, and you can come back to it.
Subscribers
A form on the site with address confirmation, tags for segmenting, notes and a phone number on the contact card.
Newsletters
A letter with a rich-text body, subject and preheader, a scheduler and a preview. Open and click statistics afterwards.
The draft writes itself
Upload a new work and a draft letter about it is already waiting. Two sentences and it goes out.
One-click unsubscribe
To the mail standard, together with a suppression check — so your letters do not land in spam because of someone else's complaint.
Conversations on the site
"Buy" and "ask" enquiries arrive as threads with statuses rather than as letters lost in your inbox. With reminders about the open ones.
Contacts
Who asked, about which work, and how it ended. Name and phone can be corrected by hand.
09
Events and bookings
Workshops, masterclasses, studio visits, consultations — with payment and sign-up, without a separate booking service.
Formats
Online, in person or hybrid; price, duration, participant limit, event categories.
Slots
Specific dates and times with their own capacity. Created in bulk when there are many.
Sign-up and payment
A step-by-step sign-up on the site with card payment. Confirmation, refusal and refunds from the dashboard.
As a gift
A place can be bought as a present: code, recipient, expiry date, PDF certificate.
10
Print, PDF and QR
The exhibition and the meeting with the gallery happen offline. What you need to take with you is generated from the same catalogue.
Portfolio PDF
A selection of works in a document you are not embarrassed to send. The document's language is chosen separately.
CV, bio, statement
The same data typeset as an application document — without copying anything into Word by hand.
A QR per work
The code leads to the work's page. The link heals itself: rename the work and the printed code still resolves.
Exhibition labels
Labels, stickers and a poster as one PDF for the whole selection, with a choice of what to show: photo, title, price, materials.
Scans are counted
You can see which code is scanned, how often and when last. On Pro and above, your logo can sit inside the code.
11
Statistics
No charts for the sake of charts: how many people looked, at what, where they came from and what came of it.
Visits
Views by page type and by individual work, with the visitor's country.
Enquiries and sales
How many people wrote in through the forms, how many orders there were and for how much.
Monthly digest
Once a month a letter arrives with the summary, so you do not have to log in for it.
12
Backstage
The place where the system looks at your practice and helps keep it in order. No points, no levels, no streaks — no game of any kind.
Overview
The state of the account across five areas: catalogue, profile, shop, audience, career. Where there is nothing to measure, no zero is drawn.
Next step
One action, not a list of thirty. A suggestion you dismiss is not repeated.
Hints
Answers "where is this" and "why can't I" from the real map of the interface. When there is no answer it says so, instead of inventing a path through the menus.
Log and undo
What the system changed and when. Bulk price changes can be reversed within thirty days.
13
Galleries
A separate kind of account: a gallery runs not one practice but several artists.
Your artists
A profile per artist with biography, cover and their own selection of works inside the gallery's site.
Team
A page for the people of the gallery, with roles and contacts.
Shared window
The public artfond.gallery catalogue, with filters and buyer enquiries.
14
Craft
CraftFond — the same platform for people who make things in numbers: ceramics, textiles, jewellery, wood.
Categories instead of mediums
The catalogue speaks the language of a shop rather than of an exhibition.
Variants and stock
Size, colour and material as variants of one product, drawing on a single shared stock.
Its own brand and domain
A separate entrance and identity — the account does not read as part of a fine-art platform.
15
Smaller, but missed when absent
The things nobody lists first, and nobody forgives the absence of.
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What we do not promise is sales and traffic. A site does not bring strangers in off the street. It does something else — it keeps your practice in order and gives it a form that both people and search can read.